Tag Archives: Twitter

40 Million Wrongs

My jaw dropped when I learned of the PGA Tour’s new Player Impact Bonus program.  To sum it up, the tour will divide $40M annually amongst ten players that “generate the most off-course buzz from fans and sponsors.”   Wow.  A league sanctioned entity awarding compensation unrelated to on-course performance. 

Under the program, players will be ranked by Google search ratings, media mentions, exposure ratings from Nielson Q Scores, and a non-performance MVP index algorithm.  This was a response to the threat the Tour felt from the fledgling Premier Golf League, that was trying to gather a select set of stars to compete in events with smaller fields and larger purses.  Well, that effort flopped and this bonus is a flopper waiting to happen.       

There is so much wrong here, it’s hard to unpack.  First, the PGA Tour is the world’s top golf tour where the greatest names come to compete.  Is this not enough?  The simple ability to test oneself against the world’s best is why many foreign players have relocated permanently to the United States.  Second, the tour has NEVER paid any money for non-performance; why start now?  The European PGA Tour is arguably the second-best circuit but has been roundly criticized for allowing six and seven figure appearance fees to lure players to its events.  Third, advocating self-promotion is a distraction the players do not need.  I’d rather have them focused on making birdies and winning rather than how many Tweets they can send out real time.  I’m getting flashbacks of Joe Horn’s NFL cellphone celebration – ack!  Please leave the self- promotion off the course and don’t pay anybody to do it.

The Tour recently hired Dan Glod to run its global sponsorship development.  I wonder if this is his brainchild?  A new identity for the Tour is definitely forming.  Did you notice it at last week’s Zurich Classic in the fourth round?  As the players were introduced, they were playing walk-up music on the first tee.  Really?  Save it for the WWE.

Play well.    

Ted Bishop: The Latest 140 Character Casualty

By now, most of you have learned of Ex-PGA President Ted Bishop’s dismissal for making sexist remarks while criticizing Ian Poulter on Twitter.  Countless celebrity types have quit social media for the same reason and there’s a lesson to be learned:  You need to keep it positive and clean when using social media.  It’s astounding that so many folks do damage to their reputations, lose jobs, and feel forced to disengage because they cannot filter their brains before firing off a 140 character vent.

Putting this in perspective, look at Bishop.  As of this writing, he had 4,246 Twitter followers.  Twitter purports to have 271 million active users world wide.  Let’s assume 200 million are real, so the math still indicates that 99.99% of Twitter users don’t care what Bishop thinks about or has to say.  Bishop is not a celebrity but a well known individual, and yet he managed to get himself fired based on a random thought consumed by one of the 00.01% of worldwide users who cared to follow him.  The thought is sobering.  It’s not about the content of his comments (many of us have thought and expressed much worse in private), but how such a person of prominence could get himself dismissed for a relatively innocuous muttering.  If he’d have made it in private, there would be no issue.  If he’d have called Poulter and had it out directly, again no issue, but put it out in public with no context, and the damage was done.

Those of us who use Twitter, Facebook, and various blogging tools like this one should be careful.  You may think you’re relatively unknown, but the wrong post can do damage.  Personally, as a user of all three tools, I prefer to blog because your thoughts can be explained in depth and with greater context.  It’s also a forum for folks to respond/rebut, and as an author, you can moderate the conversation.  So whatever tool you use, be mindful to keep it clean and stay civil.